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Links are portals to the Internet and, consequently, to your Web page. Your Web site address is a link, and you want your page to gain visibility and popularity, so you need to make that link Search Engine Optimization (SEO) friendly. Making your links SEO friendly can be tricky. With so many Web sites out there promoting similar products, you’ll need to be really creative and work hard at maintaining your Web site for it to remain at the top of major search engines. Making links SEO friendly requires tact and balance: not enough tagging will render your site invisible, while too much tagging, known as black hat SEO or Spamdexing, degrades the relevance of search results and user-experience of search engines. You can be knocked down or get what is known as sand boxed. Search engines are on an active lookout for sites that employ these techniques and, if they find them, will swiftly remove them from their index. The trick is to paint a concise informative picture without overdoing it. Knowing this, you should be careful not to randomly and carelessly stuff keywords throughout your site. Worse yet are link farms, groups of random Web sites that hyperlink to each other; link farms are considered a form of spamming by search engines and will also get your site sand boxed. There are safe and prolific alternatives to make SEO friendly links work for you. Link exchange systems, if handled correctly and professionally, can work wonders for the visibility of your Website. Particularly if the links are one way to credible sources. Creating networking opportunities with sites offering similar services to yours, or that have a direct relevance to the content of your Web site, will encourage search engines to promote the visibility of all sites involved. The Internet is full of sites offering safe, SEO friendly link directories. Listing your Web site on one of these will also help Web surfers get to you faster. The best way is to find a experienced firm to choose your link directory carefully, as there are many, many such sites out there that do not monitor the content of their pages for quality or relevance. Those sites are typically not reliable and should be avoided. If you need advice on how to make your links SEO friendly, don’t hesitate to ask. We’ve got enough experts here at Creative Works to help you make the right decisions and optimize your Web links to make your Web site visible while keeping it professional and in line with search engines guidelines. Until next time, This is the Outsourcing Guru signing off. |
