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Advertisers go nuts for them. Admittedly, rich media interactive banners work much better than traditional ones. Why? Because they combine images, text, video and sound. They allow site visitors to play games, click on links, turn the sound on or off and navigate through various pages. They can combine many technologies including Flash, Java, Javascript and DHTML. They move, they expand – in a nutshell, they look good and steer visitors towards the advertiser’s products. Advertisers will pay a lump sum to get their ads displayed in rich media interactive banners on high traffic Web sites. Why wouldn't they? The point of advertising is to find and impress new business. Rich media interactive banners get much higher click rates than traditional ones, they find and attract and impress more people, it's that simple. As long as you are selective with the advertisers you choose, and display banners that are attractive, professional and not too annoying, you should definitely consider hosting rich media interactive banners on your Web site. Rich media interactive banner technology is rapidly expanding, thanks to its huge success rate and its recent rise in popularity. One rich media option, for instance, includes pre-roll, which features a short ‘movie-like’ animation leading to the advertiser’s message and interactive and expandable ads, which expand or interact with the user when putting the mouse cursor over certain areas. There are many features available to entice people to click and ultimately purchase the merchandise or service modeled by a good rich media banner. There seems to be no limit to the wonderful possibilities that rich media interactive banners offer. Graphic designers here at Creative Works are going crazy developing new and upcoming layouts, designs and interactive features for advertisers and site owners alike. We have an experienced, efficient staff, and can save you time and money. Have a look at the portfolio, or even order your own customized banner. Our very talented artists will have you advertising and gaining new customers in no time. Until next time, This is the Outsourcing Guru, signing off. |
